In an increasingly competitive world, be misinterpreted is becoming more and more harmful to organizations and, therefore, companies must bet heavily on a good external communication, in order to obtain a clear understanding of their values and what they're actually doing. With that said, we can't deny how important Marketing is. But what is even more important than that, you ask? Well, Marketing alone can't solve long term challenges, so the answer is: Strategic Marketing!

While Marketing alone is something without a well defined long-term purpose, a Strategic Marketing plan contains a set of meticulously selected and targeted marketing tactics around one or more common goals, following the strategy adopted by a certain organization, in a futuristic perspective.

And that's what we're going to explore in our event! If you want to become a 'know-it-all' on this matter, give us the pleasure of your company and apply! Besides all the tools and knowledge, we promise you that you'll bring back home a lot of fun memories!!

Agenda

Sessions

Branding Masterclass with:

João Magalhães

PARTNER & STRATEGY DIRECTOR AT SUPER BRAND CONSULTANTS

Tools to be a pro at Strategic Marketing with:

Manuel Au-Yong Oliveira

PROFESSOR AND RESEARCHER
AT AVEIRO UNIVERSITY

Introduction to Strategic Marketing with:

Irina Saur-Amaral

PROFESSOR AND RESEARCHER
AT AVEIRO UNIVERSITY

Digital Marketing Class with:

Ricardo Lopes

RESEARCHER AND MARKETING DIRECTOR

"Marketing Plan. Why?" with:

Paulo Feliz

ASSISTANT PROFESSOR

Packs

AD Pack Trainee
Tue, Oct 22
AEGIA
Oct 22, 2019, 7:00 PM
AEGIA, AEGIA Aveiro
-Sessions -Roundtable -Coffee Breaks
Compartilhar
AD Pack Master
Tue, Oct 22
AEGIA
Oct 22, 2019, 7:00 PM
AEGIA, AEGIA Aveiro
-Sessions -Roundtable -International Night -Coffee Breaks & Lunches
Compartilhar
AD Pack Executive
Tue, Oct 22
AEGIA
Oct 22, 2019, 7:00 PM
AEGIA, AEGIA Aveiro
-Sessions -Roundtable -Moliceiro Trip -Museum Santo André -International Night -Night Activies -Coffee Breaks & Lunches
Compartilhar

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